Description:The program includes a review of the fundamental components of persuasive writing including consideration of the goal and audience, critical thinking, ethos, pathos and effective storytelling.
William J. O'Brien, Partner, One, LLP, Beverly Hills, CA
Bill O’Brien is a trial and appellate lawyer with 30 years of experience in intellectual property and technology cases. He has extensive experience with patent, trademark, trade dress, copyright, trade secret, and idea submission cases and with a wide range of technologies, including medical devices, consumer electronics, telecommunications, software, optics, aerospace, manufacturing equipment, diagnostics, and chemicals, as well as business-method patents. Bill has successfully represented clients in major jury trials and in multiple appellate proceedings before the United States Court of Appeals for the Federal Circuit and other federal and state appellate courts.